So you’ve got some photos of your band, an album out, and maybe even a few media items thrown in. How do you develop a uniform “image” of your band so that when fans and press go looking for you, they feel like they’re trapped within your band’s experience, not just on a bunch of Facebook, Twitter, Youtube, etc pages that all happen to have your name on them. Believe it or not, your “image” means a lot in this business and having your shit together so it looks like you’ve taken the time to have a presentable presence all over the web will speak volumes about how seriously you take your band.
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Develop a Uniform Web Presence As a Band
5 Things Your Band Website Needs (That You Probably Don’t Have)
OK, you’ve got your website together, but is it really together? I see a lot of indie band websites and most of the time they all look OK, but sometimes when I go to find something…it’s not there. In my internet travels I’ve seen some great and terrible websites, but the majority of the time, my problems with a band’s website come about because of a lack of the following 5 things.
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Use Your Own Wristbands at Shows
Let’s talk about wristbands (yipee!). This is an idea I’ve been toying with for a little while after seeing it posted by a few other music blogs around the web, but I haven’t actually put it into practice yet. Wristbands are required at the door of just about every show you’ll be playing, so why not see if you can distribute your own wristbands at the show to get some additional branding/exposure for your band both before and after you’re done playing.
You’ve probably seen venues with custom wristbands before (where I’m from they’ll print coupons for Domino’s pizza onto the wristbands), but have you ever considered asking the venue if you can use your own?
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How we got a 75% Response Rate from Local Press
Building a local fan base is great way to have a “jumping off” point for your music. While you may have dreams of selling out Radio City, you have to start small sometimes to build up recognition on a regional level. Starting locally and then branching out to nearby cities will give you a solid touring structure to base your work from as you progress. It’s not the most “attractive” and “rock star” way of doing things, but starting with your local area to build a name for yourself is my personal recommendation for any band looking to make a sustainable career.
Local Networking for Musicians [Including Networking Plan]
**First of all, I’m sorry I haven’t posted lately. Real life happened.
Networking is the best way to get ahead in “the biz.” It isn’t all about sending your music to Pitchfork and blogs to hope it gets some airplay in the corners of the internet, it’s about talking to the people who matter most in your town to help each other out and to build a core fan base you can build from in the coming months.
