Calamity Jane at the microphone at KSJS in San Jose, CA.
Calamity Jane is a radio DJ in California working for 90.5KSJS. She sees a lot of bands’ press packets come across her desk, so I wanted to ask her some questions about how bands can stand out and get their music heard by a college DJ so they can get some airplay. Calamity Jane was also recently a part of a “Local Band Workshop” hosted by Live 105 where music business professionals, musicians, and DJs all come together to discuss being a working band and what it takes to get ahead.
I regularly get emails from people who would like to learn more about things they can do themselves to help pitch their new video, book, song, or product without hiring a publicist like myself until I’m in their budget (I don’t charge THAT much, I promise!). I’ve put together a list of basics that I think just about any new business (musician, author, entrepreneur) can implement to start getting publicity for themselves and increasing name recognition.
Emmett Cooke is a full-time composer for television, film, and video games. He’s been working in the industry for close to 7 years and I recently had the pleasure of talking to him about how he got started composing music, getting tracks into music libraries, and licensing his work directly to clients like Ralph Lauren and Barack Obama’s presidential campaign.
Cooke is also the author of an eBook called “The Business of Music Licensing,” where he outlines his strategies for composing, licensing, and generating money with stock music. I can’t recommend the short eBook enough. It’s only €12.99 and is available at the link below.
Emmett is also working on a guide to sampling and creating custom Kontakt sound libraries called “The Sampling Handbook.” When finished, it will be available here: “The Sampling Handbook” http://thesamplinghandbook.com
I’m not primarily a booking agent, but this tip was too good to pass up sharing. It’s helped me book a few shows over the past few weeks and I figure plenty of indie musicians can benefit from hearing about how to make some extra money playing shows they find on Craigslist.
Kevin Foster is an independent musician based in Toronto. After doing well in a local songwriting competition years ago, Foster took the positive response as an indicator that he should continue writing songs and performing live.
With years of experience and a debut album under his belt, I recently got the chance to talk to Foster about what it takes to be a performing musician and what it means to him to succeed. Foster hasn’t been afraid to put in the self-described “grunt work” necessary to start booking shows and making money and I wanted to get his perspective on what other up and coming musicians can do to start taking themselves more seriously and make money doing what they love.