Treating Your Band as a Startup – Interview with “The Lean Musician”

The Lean Musician: An entrepreneurial guide for musicians.

The Lean Musician: An entrepreneurial guide for musicians.

I recently had the opportunity to talk with the author of “The Lean Musician,” a book about treating your band like a start-up business. After reading through the book and pulling out some of my favorite takeaways from its 98 pages, I invited the author to answer a few questions about making money, mindset, and what he thinks indie musicians can start doing differently to treat their career more like a business and not just play the same bars, clubs, and dead-end coffee shops across the country.

The book is available for $4.99 on Amazon.

Although he’s still working on getting the website up and running, more information about the author and book will soon be available at http://theleanmusician.com.

Continue reading

Develop a Uniform Web Presence As a Band

So you’ve got some photos of your band, an album out, and maybe even a few media items thrown in. How do you develop a uniform “image” of your band so that when fans and press go looking for you, they feel like they’re trapped within your band’s experience, not just on a bunch of Facebook, Twitter, Youtube, etc pages that all happen to have your name on them. Believe it or not, your “image” means a lot in this business and having your shit together so it looks like you’ve taken the time to have a presentable presence all over the web will speak volumes about how seriously you take your band.
Continue reading