The Lean Musician: An entrepreneurial guide for musicians.
I recently had the opportunity to talk with the author of “The Lean Musician,” a book about treating your band like a start-up business. After reading through the book and pulling out some of my favorite takeaways from its 98 pages, I invited the author to answer a few questions about making money, mindset, and what he thinks indie musicians can start doing differently to treat their career more like a business and not just play the same bars, clubs, and dead-end coffee shops across the country.
The book is available for $4.99 on Amazon.
Although he’s still working on getting the website up and running, more information about the author and book will soon be available at http://theleanmusician.com.
I know how tough it is for an indie band to find the funds to put up flyers around town, print promotional CDs, etc. That’s why I’ve come up with 5 marketing ideas that could either be copied, expanded upon, or used to inspire more creative juices to come up with some clever marketing tactics of your own. Not saying these ideas are anywhere near perfect, but if you’ve got the balls to give them a try, let us know how they go! The point is to get creative.
The start of just about every marketing plan in history starts with what’s known as a SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats). It just so happens to be my first go-to step as well when I’m taking a look at a new band.
Although I don’t always do it formally, a SWOT analysis is the best way to get a handle on a band’s current position in a market and what the next steps should be. Having one in hand will help you determine what the steps of your marketing plan should be and how best to approach the next 2-3 months of marketing for your band.