Yeah, hiring a big-wig PR person would be cool, but your band is probably eating PB&J for breakfast in the back of your van with barely enough money to make it to the next show. How do you promote your shows to get people through the door without taking on more debt or asking your parents for more money to help you make it home in time for Thanksgiving?
House shows are vastly underrated in terms of their potential for income and personal connection with fans. If you’re not already playing a show this weekend, send an email out to your email list and ask if anyone in your area has an open living room this coming weekend. Tell them to invite all of their friends and bring some snacks and drinks along as well. You’ll have to outline some ground rules for the people looking to let you play in their house for the night, as well as negotiate whether or not there’ll be a cover charge at the door, but if 15-20 people show up, you’ve done well!