**First of all, I’m sorry I haven’t posted lately. Real life happened.
Networking is the best way to get ahead in “the biz.” It isn’t all about sending your music to Pitchfork and blogs to hope it gets some airplay in the corners of the internet, it’s about talking to the people who matter most in your town to help each other out and to build a core fan base you can build from in the coming months.
For the next 3 weeks I’m going to be putting together a student radio campaign for the UK. I’m currently in the early stages of collecting contact information for each of the stations I’ll be hitting, but I’ll be posting very soon how I set the campaign up, how it’s going, and what types of results I’m seeing.
The goal is to hit 40-50 student radio stations in the UK and to build a relevant fan base along the way
Be sure to follow along and please send any questions you have about the process my way!
THIS IS PART OF AN ONGOING FACEBOOK PAGE DEVELOPMENT SERIES
Every band, brand, company etc. has an image that’s associated with the product that they make. In order to reach new audiences consistently, you need to develop a consistent image that can be associated with the music that you create. That doesn’t have to happen overnight, nor does it require you to rush out to Best Buy (yuck…. Best Buy) to buy a DSLR to take cool-edgy-hip-yolo band photos to plaster to your Facebook wall. It all comes down to 3 things.
While it’s damn near impossible to calculate the life-time value of a fan for an up and coming independent band, the short term gains and costs are easily available. Below, I’ve run through what it looks like to be in an indie band and how free downloads both benefit and hurt our bottom line while trying to make a break in the industry.
I see all too often people thinking that independent bands are somehow making huge amounts of money playing live shows and by distributing their music independently. I’m here to show you that we don’t make as much as you think.