The Lean Musician: An entrepreneurial guide for musicians.
I recently had the opportunity to talk with the author of “The Lean Musician,” a book about treating your band like a start-up business. After reading through the book and pulling out some of my favorite takeaways from its 98 pages, I invited the author to answer a few questions about making money, mindset, and what he thinks indie musicians can start doing differently to treat their career more like a business and not just play the same bars, clubs, and dead-end coffee shops across the country.
Getting publicity through local press interaction is a good start for getting your own publicity, but hiring a professional publicist can often be the next “step” to getting the coverage you’d like to see for your brand.
A professional publicist will help you see your story through a new lens and can help you pitch your story to local press on more occasions than just a new product launch or community outreach event. Publicists help you see the value you can provide to the local press, not just the benefits they can bring to you.
Before hiring a publicist to promote your brand, there are a few questions you need to ask to ensure that your money is being spent in the most efficient way. Remember that higher paid publicists don’t always produce better results.
There are many facets of a successful music publicity campaign, but among the most common questions I hear from newer artists are about how they can promote their music independently and get it covered on music blogs.
Since many new artists often don’t have the money to embark on national tours, advertise on major music outlets, or sometimes even print physical copies of their own album, getting coverage on music blogs (both local and national) is the best way for them to spread the word about the music they’re creating.
This post was difficult to organize because of how many different ways there are to approach promoting music. I’ve done my best to explain the psychology of why music blogs write about the music they do, how to prepare your own music for publicity efforts, where to find music blogs to email, and what your emails should look like for best results.
Today, Youtube announced the ability to choose a custom URL for your video page. The process should help musicians create a more consistent branding for their web presence instead of directing their fans to a VEVO page or obscure Youtube URL that was issued years ago.
Yeah, hiring a big-wig PR person would be cool, but your band is probably eating PB&J for breakfast in the back of your van with barely enough money to make it to the next show. How do you promote your shows to get people through the door without taking on more debt or asking your parents for more money to help you make it home in time for Thanksgiving?