We’ve talked about music blogging here in the past, but we’ve yet to develop a solid strategy. In keeping with the theme of this post, let’s keep it brief and talk about the best types of emails you can send to music bloggers.
1. Keep it brief. 200 words of less!
2. Don’t brag in the body of the email. Save this for the end.
3. Talk about THEM. Talking about yourself is a sure fire way to get ignored.
4. Thank them.
5. Cross fingers.
Sample Music Blog Email
Dear [blogger’s name],
My name is [insert your name], I’m in a band called [insert band name here], and we make music similar to [similar artist names]. I saw that you posted about [talk about recent blog post they made] and thought you might be interested in sharing [what you want to share] with your readers as well.
[link to your music]
If you have any questions, please let me know.
Thanks for taking the time to read my email and all the best,
LINKS: BIO, TWITTER, FACEBOOK, OFFICIAL WEBSITE
[Band Name] has been featured on MTV’s Jersey Shore and Teen Mom.
Bestselling dream-pop album on Bandcamp during release week.
Over 5,000 copies sold to date
“[Band Name]’s music has the ability to transport you to a completely different world.”
So, as you can see, we cover all that we need to without overwhelming the blogger. You tell them who you are, what you sound like, and how you found their blog. Thank them for taking the time to read what you have to say and don’t try and brag about your accomplishments in the body of the email. If they listen to the music and like what they hear, they’ll use the links you provide in the bottom of your email to find out more (make sure you have a bio setup on your website!).
Being brief isn’t a sign of “weakness” or a lack of interest, it’s just how the music industry works. If music bloggers had the time to read through mini-novels every time a band sent them music to check out, they’d never leave their desks.
The advice I often see about needing to create a “story” is only relevant if you have one to tell. 90% of the artists I work with make music because they love it and in the fast-paced music blogging culture we live in, that should be enough.
Good luck, -Sunshine