I regularly get emails from people who would like to learn more about things they can do themselves to help pitch their new video, book, song, or product without hiring a publicist like myself until I’m in their budget (I don’t charge THAT much, I promise!). I’ve put together a list of basics that I think just about any new business (musician, author, entrepreneur) can implement to start getting publicity for themselves and increasing name recognition.
You’ve got the music and you’ve got the spirit, now it’s time to take things to the next level and hire a publicist to pitch your album to big review sites and the like. Unfortunately, many new bands don’t realize that sites like Pitchfork, SPIN, Consequence of Sound, etc. require knowing the right people behind the door to even be considered for a review. That’s where a publicist comes in. Publicists have built professional, working relationships with music bloggers, magazine editors, and TV music supervisors and will pitch your music on your behalf. Now, publicity isn’t cheap, but paying people who are in the know and who can get you press around your album to lift you to a national (or international) stage is well worth it in terms of what you’ll recoup from ticket sales, record sales, and other revenue down the road.