How to Get Your Music on Music Blogs

There are many facets of a successful music publicity campaign, but among the most common questions I hear from newer artists are about how they can promote their music independently and get it covered on music blogs.

Since many new artists often don’t have the money to embark on national tours, advertise on major music outlets, or sometimes even print physical copies of their own album, getting coverage on music blogs (both local and national) is the best way for them to spread the word about the music they’re creating.

This post was difficult to organize because of how many different ways there are to approach promoting music. I’ve done my best to explain the psychology of why music blogs write about the music they do, how to prepare your own music for publicity efforts, where to find music blogs to email, and what your emails should look like for best results.

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How to Promote a Local Concert for $0

Yeah, hiring a big-wig PR person would be cool, but your band is probably eating PB&J for breakfast in the back of your van with barely enough money to make it to the next show. How do you promote your shows to get people through the door without taking on more debt or asking your parents for more money to help you make it home in time for Thanksgiving?

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200 Words or Less: The Art of the Music Blogger Email

We’ve talked about music blogging here in the past, but we’ve yet to develop a solid strategy. In keeping with the theme of this post, let’s keep it brief and talk about the best types of emails you can send to music bloggers.

1. Keep it brief. 200 words of less!

2. Don’t brag in the body of the email. Save this for the end.

3. Talk about THEM. Talking about yourself is a sure fire way to get ignored.

4. Thank them.

5. Cross fingers.

Sample Music Blog Email

Dear [blogger’s name],

My name is [insert your name], I’m in a band called [insert band name here], and we make music similar to [similar artist names]. I saw that you posted about [talk about recent blog post they made] and thought you might be interested in sharing [what you want to share] with your readers as well. 

[link to your music]

If you have any questions, please let me know. 

Thanks for taking the time to read my email and all the best,

-[your name]

——–

LINKS: BIO, TWITTER, FACEBOOK, OFFICIAL WEBSITE

[Band Name] has been featured on MTV’s Jersey Shore and Teen Mom. 

Bestselling dream-pop album on Bandcamp during release week. 

Over 5,000 copies sold to date

“[Band Name]’s music has the ability to transport you to a completely different world.”

Conclusion

So, as you can see, we cover all that we need to without overwhelming the blogger. You tell them who you are, what you sound like, and how you found their blog. Thank them for taking the time to read what you have to say and don’t try and brag about your accomplishments in the body of the email. If they listen to the music and like what they hear, they’ll use the links you provide in the bottom of your email to find out more (make sure you have a bio setup on your website!).

Being brief isn’t a sign of “weakness” or a lack of interest, it’s just how the music industry works. If music bloggers had the time to read through mini-novels every time a band sent them music to check out, they’d never leave their desks.

The advice I often see about needing to create a “story” is only relevant if you have one to tell. 90% of the artists I work with make music because they love it and in the fast-paced music blogging culture we live in, that should be enough.

Good luck, -Sunshine