Getting publicity through local press interaction is a good start for getting your own publicity, but hiring a professional publicist can often be the next “step” to getting the coverage you’d like to see for your brand.
A professional publicist will help you see your story through a new lens and can help you pitch your story to local press on more occasions than just a new product launch or community outreach event. Publicists help you see the value you can provide to the local press, not just the benefits they can bring to you.
Before hiring a publicist to promote your brand, there are a few questions you need to ask to ensure that your money is being spent in the most efficient way. Remember that higher paid publicists don’t always produce better results.